Bluetooth Advertising
“Proximity marketing consists of broadcasting interesting information or advertising content using messages, multimedia, applications, images, text and/or music to any Bluetooth-enabled mobile device. Transmissions will be received by all the users in a radius of between 1 and 30 metres approximately.”
Translation of the Spanish Wikipedia definition of “Proximity Marketing”
We are currently witnessing a boom in the use of technology (mobile telephones, the Internet, TDT) as means of communication, promotion, marketing and distribution.
The mobile telephone is the most popular electronic device in today’s society. More than 99% of the population has a mobile telephone, 90% of which are equipped with Bluetooth, which provides an open channel of communication that is ideal to reach users.
Mobile telephones are being transformed into multimedia devices that not only allow users to communicate, but also to obtain information, carry out transactions or for entertainment through proximity.
Mobimento provides the technology and tools necessary to create new interactive channels of communication with consumers, based on free proximity technologies integrated into mobile devices in the same way as Bluetooth.
Mobimento’s Bluetooth broadcasters are the most advanced electronic devices of their kind on the market, being able to work independently, with only a connection to power mains or a portable battery required in order to provide maximum versatility. No PC connection is required to use the software installed, as these devices can be controlled over the Internet using the built-in 3G modem. As a result, users can upload content, edit and manage campaigns and handle statistics remotely.
They guarantee maximum operability for facilities that need networks and also offer the possibility of:
- identifying models so that the best content is always sent to ensure an optimum user experience.
- using interactive applications that allow users to choose what content to download or to send contents they have created themselves.
- grouping broadcasters in “zones”, so they can share “black list” data to avoid sending the same content to the same mobile devices.