Our Technology for Mobile Marketing
Mobimento boasts its own R&D&I department, which enables us to develop proprietary technology and further strengthen, if possible, our position as leaders in the constantly developing mobile marketing and mobility industry.
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Caponate. Mobile Applications
Rich mobile content and interactivity. A mobile application is an small software that can be installed in a mobile device as a mobile phone. Once installed, the user can run them off-line from the phone's menu. A mobile application can include big amounts of information in different ways: text, pictures, sounds, etc. They can also communicate with external servers or databeses.
Mobile applications are the best way for marketing campaigns, since they allow companies to provide huge amount of information to their potential customers and interact with them anywhere at anytime.
Mobimento has developed a technology we call Caponate, which makes it possible for anyone with a minimum knowledge of mobile technologies to be able to create mobile applications that are compatible with all types of mobile devices both simply and quickly. These JAVA applications work on practically all normal mobile devices, as well as on BlackBerry, Android, Windows Mobile, etc…More about Real Time Generation -
Mobile Internet
Mobimento develops WAP portals (mobile Web) for its clients so they can be accessed from any model of mobile telephone. -
Mobile Messaging
Communicate to thousands of customers. SMS delivery is a cheap and effective way to communicate short messages to a big amount of customers. They can be used to send your customers instructions for downloading a mobile application with extended information about your company or your products.
The phone number of the receiver must be known before sending the SMS campaign.
Mobimento has also developed its own Short Message Service (SMS) platform, choosing the most suitable outbound channel in accordance with the functions required or the cost of the message depending on the operator. This platform allows Mobimento clients to integrate their systems and use the Internet to send messages to the contacts registered in their systems. -
Proximity Technologies
Push content to people around. A popular solution to distribute mobile content to unkown people near the bluetooth transmitter. A Bluetooth device pushes the media content to all mobile phones in a distance less than 50 meters. In case the receiver accepts the transmission, the mobile content will be installed in its phone.
The Bluetooth transmitter doesn't need to know previously the receiver's identity. It can be used to get the attention of that people walking near your shop or your exposition's stand.
Proximity technologies such as Bluetooth, Wi-Fi, NFC, etc. are vital in order to distribute the mobile applications created by Mobimento. As a result, the experience acquired with these distribution systems has enabled us to undertake research and build our own two-directional and management systems. Thanks to these technologies, large Bluetooth publicity campaigns can be conducted. -
Localisation
Mobimento uses localisation technologies such as GPS and aGPS that some mobile devices are equipped with nowadays to provide this service in mobile applications that have georeferenced coordinates. -
BIDI Codes
BIDI codes are information storage systems, like traditional two-dimensional bar codes. This is yet another technology that Mobimento offers its clients. They have various uses, including controlling access and as promotion or discount codes. They can be integrated in mobile applications or used separately.