Mobile Applications. What are they?:
Mobile applications are the most advanced and complete content that can be played on a mobile phone.
SA mobile application is an small software developed to download and install into a mobile phone, so that it can be executed from the phone's menu. Depending on the phone's brand and model, this software is developed using a different computer language: Java (J2ME, Android, etc.), C++, iPhone's Objective C, etc.
Mobile applications allow the user to access a big amount of information easily and free of charge since, once installed, they run on a off-line mode. They can also take benefit of the connectivity that a mobile phone offers, in order to combine off-line information with on-line data.
Mobile applications are perfect to communicate both useful information (tourist guides, agendas, etc.) and advertisements (discounts, product data sheets, shopping center map, etc.).
Since mobile applications are the perfect way to communicate with potential customers, they can be used vertically in almost every industry. With mobile marketing tools, potential customers can be reached at anytime and in anyplace, creating a new and rich communication channel.
A mobile application can include a huge variety of mobile content:
- texts
- pictures
- vector maps
- address books
- agendas and calendars
- forms
- bidirectional communication with external systems
- etc.